'Don't put anything on your skin that you wouldn't eat' is a bit of a catchphrase at the moment, but it speaks to a new generation of skincare users who believe that simple, natural ingredients are just as effective as synthetic ones.
I believe that simple is best, and that skincare doesn't need a raft of complicated chemical ingredients you need a chemistry degree to figure out.
My ethos towards ingredients could be summed up more in what I DON'T use. You won't find anything synthetic, artificial or produced using slave labour in Oh Goodness formulations.
Instead, I make all the products by hand using ingredients sourced from accredited NZ ingredient providers with fair trade certifications and direct from local producers, where I can.
Things like (but not limited to)
Sweet almond oil
Sodium Bicarbonate (baking soda)
Tea tree oil
Camellia seed oil
Various essential oils
Oh Goodness - Simple, natural skincare you could eat (but please don't!)